Balancing Human and AI Powered Customer Service
Quality of Customer Service
Companies with the best customer experience ratings outperformed their industry peers’ stock performance between 2019 and 2022 and doubled their lead over companies that provide poor customer experiences.
Human vs AI
How do digital platforms contend with customers’ need for a human touch?
Retaining Loyalty
Companies are faced with the challenge of combining the best attributes of human and automated interactions to retain their customers’ loyalty.
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